![]() This class action lawsuit is not the first to be filed against General Mills for its Nature Valley “natural” claims. ![]() The judge will allow Rojas to amend the class action lawsuit. Judge Orrick granted General Mills’ motion to dismiss most of the class action lawsuit except with regard to the plaintiff’s claims relating to Nature Valley Oats and Honey Crunchy Granola Bars and Nature Valley Dark Chocolate Peanut Butter Crunchy Granola Bars packaging. He does not say when he saw them, how he saw them, what he saw, or why and how they were misleading.” However, the judge dismissed claims related to the company’s advertisements because Rojas failed to “identify a single piece of advertising that Rojas saw and relied upon aside from the products’ packaging. Judge Orrick found that Rojas named only two General Mills products in the class action lawsuit, but that he sufficiently stated a claim for these named products. Orrick dismissed parts of the class action lawsuit, he also gave Rojas leave to amend the complaint. Food & Drug Administration (FDA) has primary jurisdiction over the term “natural” and that the plaintiff was not specific enough in his allegations. General Mills moved to dismiss the Nature Valley granola bar class action lawsuit, claiming that the U.S. Rojas brought the class action lawsuit on behalf of “all residents who have purchased General Mills Nature’s Valley granola bars containing corn or soy ingredients, for personal use, during the period extending from October 1, 2008, through and to the filing date of this First Amended Class Action Complaint.” He accused General Mills of violating California’s Unfair Competition Law, False Advertising Law and the Consumer Legal Remedies Act. He argues that General Mills “intends for consumers to rely upon (the 100% Natural representations) when choosing to purchase the Products.” Rojas contends that he “relied upon” the company’s “untrue and misleading material statements and representations regarding the Products.” Rojas argues that all consumers are exposed to the “100% Natural” label, which encourages them to pay a premium for the products. ![]() General Mills produces a variety of products “which claim to be 100% Natural when, in fact, they are not, because they contain GMOs in the form of corn or soy ingredients,” the Nature Valley class action lawsuit says. He claims that he purchased several General Mills products in 2012, including Nature Valley Oats and Honey Crunchy Granola Bars and Nature Valley Dark Chocolate Peanut Butter Crunchy Granola Bars. Plaintiff Gabriel Rojas filed the Nature Valley class action lawsuit, claiming that General Mills misled consumers by claiming that various products were “100% Natural” when they actually contained GMOs. of misleading consumers by claiming Nature Valley granola bars as “100% Natural” even though the products contain genetically modified organisms (GMOs). A California federal judge has ruled that plaintiffs must amend a class action lawsuit accusing General Mills Inc.
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